Prior to this current console generation, I could also always periodically revisit 2k8 and at least start a season. I think the issues with 2k8 is that they overestimated the appeal of NFL Legends for casual fans, marketing wasn't great, Visual Concepts/2K Sports didn't have the same reputation as it does now, and lack of depth. I guess they felt if they couldn't get current NFL stars, that the NFL legends could have similar appeal, but they didn't. Marketing could've been better, but they came out before social media boomed in 2009ish. I feel like 2k Sports really boomed after NBA 2k11, so if they had the reputation that they do now, maybe they could've done better. As far as lack of depth, I wonder if they could've released the game a year later than they did or pushed through and released 2k9. I get stripping down 2k5, but 2k8 was essentially just play now, barebones season mode, and pre-boom online mode. So, I think if they pushed the game back or went on ahead with 2k9, where the game could've been. I don't know what they expected with releasing a barebones football game with NFL legends and expecting it to sell well enough to warrant another release. But, that was the time when 2k was subsidizing any game that wasn't selling well
I agree with CM Hooe, I don't think we'll see NFL 2k as we expect. Technically, the Madden exclusive license ends through 2025, but it can extend to end of 2026 if it reaches revenue benchmarks. At this point, I fully expect Madden to hit whatever revenue benchmarks that the NFL set. Regardless of perception, the Madden business is booming. We heard about Madden 24 being Make or Break prior to release, but nothing since.
Only thing someone could say is that EA Sports was willing to drop the Fifa license and didn't go for the NCAA license. But, I think those situations are different. Fifa was jacking up the cost of license and with no real competition, they solidified themselves as a franchise to secure 10M+ copies a year. The NCAA as a brand in college football is almost a laughing stock. EA didn't need the NCAA brand. The NCAA brand isn't as synonymous with College Football as it was in the past. But when it's comes to pro football, you need the NFL license since the NFL brand sells it self. So maybe EA could go to a non-exclusive license to save money. Outside of 2K Sports/Take-Two, what other publisher is going to go for the non-exclusive license. The cost of license, cost of development, and resources needed will scare off most of publishers, especially when you're in theory will always be in 2nd place behind Madden. Regardless of your opinion of Madden, it would always be 5 steps ahead of whoever wants to jump in that market because the new publisher will be playing catchup for a long time. So, I think EA could drop the exclusive and go to non-exclusive, and still be status quo. But, NFL hasn't shown that they want to go away from the exclusive license path with their associated brand. The NFL prefers exclusive licenses. I don't buy the Make or Break stuff because it would have to take controversy for Madden to fail revenue wise.