Source for all this stuff? You may very well be right that the NBA essentially forced their hand, but I'd be interested to read more if this info is out there.
Nevertheless, this aspect of my post that you're taking issue with is immaterial to the point I was making, which was simply that—however they may have gotten there—2K is now knee-deep in the WNBA business and seems to be settled there for the foreseeable future. As such, they
are invested in the success and popularity of the WNBA whether they like it or not.
That's not usually how marketing works. When McDonalds introduces a new dessert, it's not like they hire new staff to promote it. It just changes the character of what their existing staff is being asked to sell. The point here is that it's in 2K's interest to better integrate the WNBA into the image of the game that they pay marketing to project, particularly since the WNBA season doesn't even overlap with the NBA season, with a lot of important games happening at the absolute most lifeless point of the NBA offseason. Obviously, when something like Dame getting traded happens, that bumps any and all planned posts for WNBA content, but generally speaking 2K is simply not making the most of its entwinement with the WNBA.
So I Googled a few 2K23 MyTeam best-cards lists and Reddit discussions, and it seems that Galaxy Opal Bob Netolicky and Terry Dischinger are two of the best cards in the game. Bob Netolicky. And Terry freakin' Dischinger. Yeah I'm sure everyone on MyTeam tuned right in and jumped at the opportunity to grab that Netolicky as fond memories of the 1970 and '72 ABA Finals replayed in their heads. And who could forget good ol' Terry's 1963 ROTY run with the Chicago Zephyrs? Certainly not the high schoolers and wannabe YouTubers who play MyTeam.
Come on, lol. To MyTeam gamers and even most NBA fans, they're as unfamiliar as the least-known WNBA players, and they're undoubtedly much less familiar than higher-profile WNBA players like Sabrina Ionescu, Liz Cambage, A'ja Wilson, Diana Taurasi, etc. Shoot, even Tim Thomas, who was apparently the 2K23 MyTeam GOAT, is quite possibly less familiar to the teenage MyTeam demographic than Sabrina at the very least, who you see all the time on social media if you follow NBA players and other NBA-related accounts.
I just don't think you have an argument here. Players will use whatever they think will help them win. In my Google search I even saw someone on Reddit talking about kicking his Giannis to the curb in favor of Bob Netolicky. These gamers ain't loyal, lol. Even if there is a segment of the user base that would keep a crappier card over a buying a new better one purely due to greater familiarity with the former's real-life player, 2K has already shown that it doesn't care, or else these souped-up Bobs and Terrys wouldn't exist, and there's no reason Bob and Terry couldn't be Breanna Stewart and A'ja Wilson.
They could just scale WNBA players' heights so that they're calibrated to the NBA league average. This is a mode where Shaq can shoot and Lil Wayne can not only play basketball, but is 6'1". In real life I'm not even sure he can ride the rollercoasters at Six Flags. No objections on the grounds of realism can be taken seriously with this mode.