Madden NFL 13 News Post

Madden NFL 13 Sales Are Off to a Hot Start

12:15 PM - August 30, 2012 by Steve_OS

HOT START FOR MADDEN NFL 13; SELL-THROUGH, ONLINE
USAGE, AND STRONG CRITICAL ACCLAIM FUEL RECORD DAY ONE

Sell-Through Up 7% in First 24 Hours for New Record on HD Console Generation

Record Number of Players Competing Online Together on Day One

Biggest Single-Year Rise in Critical Acclaim for an EA SPORTS Game in Four Years

Electronic Arts Inc., (NASDAQ: EA) announced today a huge first day for Madden NFL 13, which launched Tuesday across North America. Madden NFL 13 scored record day one retail sales, record day one online usage and it�s enjoying the best critical acclaim the game has seen in years.

Based on internal estimates, sell-through for Madden NFL 13 was up 7 percent year-over-year on HD platforms with 900K units sold in its first 24 hours on the market, its best start ever on this console generation. The franchise also set a day one online usage record with a 28 percent jump in peak simultaneous users over last year�s first day.

�It was a phenomenal first day for Madden NFL 13, and we have high expectations for this great game to be popular throughout the fall and into the holidays,� said Seong Ohm, Walmart SVP of Entertainment. �We�re excited that our partnership with EA has helped deliver our customers unique access and content to this great game. There's incredible demand for Madden NFL 13, and it's easy to see why people are loving it.�

Critics are praising the game with nine scores of 90 or above, and aggregated reviews of Madden NFL 13 show the biggest single-year jump in critical acclaim for an EA SPORTS� game in four years*. GamesRadar said the game is �brimming with innovation on and off the field� and IGN.com said "it all adds up to Madden NFL 13 being something truly special.�

Not only are fans playing Madden NFL 13, but they�re talking about it. Since the launch of Madden NFL 13 for EA SPORTS Season Ticket consumers on August 24th, there have been 665,464 total social interactions on Facebook and Twitter combined, and the game has been mentioned on average every six seconds on Twitter.

�Madden NFL 13 is the most innovative entry the franchise has ever seen and we�re thrilled that fans have embraced it with such a huge first day,� said Andrew Wilson, Executive Vice President of EA SPORTS. �As we approach the kickoff of the NFL season next week, the football community is whetting their appetites by playing Madden NFL 13 in record numbers. With the combination of the cutting-edge Infinity Engine and new Connected Careers fans are truly getting their football fix with the best Madden NFL game ever.�

Madden NFL 13 on Xbox 360� and PlayStation�3 delivers physics you can feel on every play, and will connect you to the NFL and other fans like never before. Powered by the all-new Infinity Engine, every impact on the field is more intense; every battle is more authentic; and no two plays will every look or feel the same. With Connected Careers you'll build your legacy as a player or coach within a completely new and fully connected universe, accessible on and off the console. With deep new gameplay innovation, social integration, and an overhaul of the audio and visual presentation, Madden NFL 13 is the biggest game-changer in the history of the franchise.

Madden NFL 13 is developed in Orlando, Florida by EA Tiburon. Madden NFL 13 is now available and retails for $59.99 on the Xbox 360� video game system and the PlayStation�3 computer entertainment system. Madden NFL 13 is also available for $49.99 on the Wii� console from Nintendo, and $39.99 on PlayStation� Vita System. To learn more about Madden NFL 13, visit http://www.easports.com/madden-nfl.

Game: Madden NFL 13Reader Score: 6/10 - Vote Now
Platform: PS3 / Wii U / Xbox 360Votes for game: 77 - View All

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Member Comments

# 1 Old Mr T @ 08/30/12 12:26 PM

I was expecting to see a jump in sales after all the talk of the physics engine and CCM.

That said, I hope these record breaking sales don't stop the Madden team (in terms of complacency), from patching in core gameplay modes like co-op CCM.

# 2 keator @ 08/30/12 12:37 PM

^ actually i think it proves that the majority of people dont care about Fantasy draft, or editing rosters. To sim gamers like us, its a huge deal, but to the casual fan that madden is targetting, they are happy and content with just playing as their favorite teams or players

# 3 mestevo @ 08/30/12 12:37 PM

Quote:

Originally Posted by Wista5


	( "665,464 total social interactions on Facebook and Twitter combined, and the game has been mentioned on average every six seconds on Twitter.") I think this is mainly people complaining about the removal of Franchise and Fantasy Draft. They list that like it's a positive thing, gotta love EA.

It's Twitter. It's not some exclusive club. You can do a simple search and see how right or how very wrong your suggestion is, no "I think..." to push one view or another required.

https://twitter.com/#!/search/madden

# 4 PanthersGM305 @ 08/30/12 12:41 PM

Good Job. Good Effort. EA Sports & Tiburon studios... Guys your all going to get bonus... I can not argue the the new engine is much welcome, but the price users like myself had to pay...those who go even at midnight to wait in line for its release day every year since Madden became the only football video game in the world...If there was anyone else this monopoly scheme would not be working... Now i understand why Papa Johns gave a 50% off on Madden 13 relase date... so we all stay home online buying MUT cards..and XP...ordering pizza. Well what if i dont like to play online with cheesers who blitz every single play, and glitch they go for it on every play..and say things over the mic that i care nothing for...Glad all you guys at EA sitting big with your fame & $$$... Still just like everything in life karma is a mofo... Hope one day they would be someother dev who is allowed by the NFL to created a game to compete with EAs..

# 5 keator @ 08/30/12 12:41 PM

Quote:

Originally Posted by mestevo


	It's Twitter. It's not some exclusive club. You can do a simple search and see how right or how very wrong your suggestion is, no "I think..." to push one view or another required. https://twitter.com/#!/search/madden

i like to search #ConnectCareers to see how many people tweet their game results... FYI its a ton

# 6 roadman @ 08/30/12 12:45 PM

Quote:

Originally Posted by keator


	i like to search #ConnectCareers to see how many people tweet their game results... FYI its a ton

I don't go on Twitter much, but when I did this week, I saw an overwhelming number of positive tweets vs negative tweets.

# 7 mestevo @ 08/30/12 12:48 PM

Quote:

Originally Posted by keator


	i like to search #ConnectCareers to see how many people tweet their game results... FYI its a ton

It's also interesting to see the difficulties people are playing on.

https://twitter.com/#!/search/%23ConnectedCareers

Taking that a step further, here are the people who lost on rookie and felt the need to tweet about it anyways

https://twitter.com/#!/search/%23Con...0rookie%20lost

# 8 juice2142 @ 08/30/12 01:06 PM

Quote:

Originally Posted by daniel77733


	Crap!!! Even though its already been known for eight years, I think that its safe to say - R.I.P. - football video gaming 2005-???? Those like me who wanted to see the off-line CCM problems fixed can pretty much forget about it because I dont see EA/Tiburon fixing a damn thing now. Of course, I wasnt expecting them to fix anything in general but now, I would say that its pretty much a guarantee that they wont. Oh well, I guess its time to look for 2K5 on ebay and get back to editing.

I think i have my xbox copy of nfl 2k5. ill sell it to you.

# 9 ps3veron @ 08/30/12 01:11 PM

EA deserve this for all the hard work. Its a simple circle: put in more effort => happy gamers => more profit

# 10 da ThRONe @ 08/30/12 01:23 PM

Overall this game is a much better product than what I've grown accustomed to getting from EA so I think the increase in sales are justified. However there are a ton of holes in Madden that makes it still incomplete. This is a great start but still much more is needed. I like CCM or rather the potential of it, but as of now it's far too restrictive/limiting to be fully enjoyed IMO.

# 11 dafilthymofo @ 08/30/12 01:54 PM

Toys R Us charging $44.99 probably helped even though mine has not even shipped yet. :-(

# 12 Boilerbuzz @ 08/30/12 01:59 PM

Quote:

Originally Posted by adfletch71


	Initial sales have always jump in Madden since 2010, so this is nothing new. The real story will be around Christmas. The initial sales have jumped then fallen around the holidays, and the past 3 years global sales have declined. NCAA is a prime example of this.

Yep. Wasn't there a jump last year - yet they went on to have one of the worst years in long time. According to vgchartz, they barely scratched over 5 million units sell through. That's the lowest in at least 8 years. Let's wait and see. Announcements like this are used to spur more sales. Nintendo is the king of that bs...

# 13 Moegames @ 08/30/12 02:07 PM

Not surprising to me...Madden 13 is the best football game this generation, period. All the haters around here that try and bash the game go eat a bit of crow and NOT enjoy anyone NFL football videogame while the rest of us can and will have a blast with Madden 13.

How you like them apples?

# 14 xMoJox @ 08/30/12 03:10 PM

Quote:

Originally Posted by wheelman990


	I think we all can agree with you 100%. Madden 13 is easily the best NFL football game on this generation of consoles. It has beat out games such as Madden 12, Madden 11, Madden 10, Madden 9, Madden 8, Madden 7, & even Madden 6!!! Congrats EA on being just a tiny little bit better every year. You have outdone yourselves. You have earned our applause

"Madden 13 is the best football game this generation, period. Uhhhh ya because we have many other options besides madden each year right???

# 15 ultralow36 @ 08/30/12 03:21 PM

After reading this thread and a few others i now know what blind hate is...

Sent from my SPH-D710 using Tapatalk 2

# 16 ImaGamer_OS @ 08/30/12 04:10 PM

Good to read, very happy for the Madden team. This will be the platform from which they build from for future versions of the game.

# 17 ultralow36 @ 08/30/12 04:43 PM

Quote:

Originally Posted by JerseySuave4


	Its social media and marketing. Sportscenter has on a different legend on their show everyday promoting the game, they talk about it on every one of their 500 shows and have people like Colin Cowherd, who has probably never picked up a video game controller in his life, talk about how real and amazing the game is. They marketed this game harder than last year's game i feel and it's payed off. With Facebook and Twitter you get professional athletes like Lebron James tweeting about playing the game and then you got kids who then think they can get a game against him online so they want the game even more. Is the game better than last year? Yes. Do i still feel the game is a disappointment? Completely. And not just because i was disappointed with the infinity engine and the wonky tackles but the fact that they took so much user control out of the game. I always enjoyed playing as many games with as many teams during a franchise. In NBA 2k i control every team, same with MLB the Show. I don't play every game and most of the time i just play one team's games, but i like the option of being able to play as different teams. Same with NCAA Football. And then add to that editing, we can't edit players. It's disappointing to have that control taken away after you've grown so accustomed to it for all these years and enjoyed it. It's not a terrible game, it's just not a game i see myself playing for too long especially with WWE 13, NBA 2k13 & Call of Duty Black Ops 2 all coming out in the next fews months. Madden is no longer a game i NEED to have and care about spending time playing.

This is sad....so they sold alot because they used ads? Cant be because its a good game...nba2k,cod.....use the same thing so they sell alot because of ads to right? Right....Just sad people...this is a crying shame.....:banghead::thumbdown:running out of excuses people...

Sent from my SPH-D710 using Tapatalk 2

# 18 Gotmadskillzson @ 08/30/12 04:53 PM

I'm not surprised really. People been asking for physics in Madden for YEARS and now Madden finally got it, of course a hell of a lot people going to buy the game to try it out. Plus it don't hurt that the graphics look really good too. And this is the 1st time in many years that I don't have to mute the commentary in a Madden game.

# 19 roadman @ 08/30/12 05:12 PM

Quote:

Originally Posted by wheelman990


	I think we all can agree with you 100%. Madden 13 is easily the best NFL football game on this generation of consoles. It has beat out games such as Madden 12, Madden 11, Madden 10, Madden 9, Madden 8, Madden 7, & even Madden 6!!! Congrats EA on being just a tiny little bit better every year. You have outdone yourselves. You have earned our applause

13 is a tiny bit better?

All I need to measure this is our 17 yr old son. Last year, turned on Madden 12, and didn't even complete a game. Threw the controller down and said this is garbage.

Fast forward to yesterday and he is still knee deep today in offline franchise mode, non-stop.

# 20 ggsimmonds @ 08/30/12 05:16 PM

Quote:

Originally Posted by keator


	^ actually i think it proves that the majority of people dont care about Fantasy draft, or editing rosters. To sim gamers like us, its a huge deal, but to the casual fan that madden is targetting, they are happy and content with just playing as their favorite teams or players

I'm confused. How does fantasy draft = sim players?

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