@Super...
I was honestly addressing O'Bannon's case specifically, however, I will offer my opinion on "college athletics" in general. First, there is a difference (imo) between a college athlete (a true student who is achieving an education/degree) and an athlete who is working for a college under the guise of being a college student. If an institution bends/stretches/shreds this concept (for victories = money), well, what should anyone expect from the kids/students?
I would not equate the revenue generated from your internship to the dollars generated by the interns of the NCAA/NFL internship program. I'm sure that you were a brilliant intern, but I'm sure your tenure at the firm where you worked (and the millions like you) pale in comparison. Also, it is unlikely that you were saddled with the same draconian work restrictions as current college athletes are; what I'm saying is that NCAA interns don't have the same freedom or flexibility to go and work elsewhere without serious penalty. My point is that college athletics have a different set of circumstances with different consequences, so much so that the NCAA is on the verge of altering its policy/definition of appropriate compensation for "college athletes."
You stated that people "like me" miss the point, and to some degree I probably have; but if I've missed the point, it is because the NCAA along with colleges and universities that are in pursuit of big dollars keep moving it.