Four CraveOnline Team Members Attempt to Break the Guinness World Record for ‘Longest Video Games Marathon Playing a Fighting Game’ at the Non-Stop NOS Gaming Lounge June 7-9

LOS ANGELES, CA JUNE 7, 2011 – Evolve Media Corp.’s CraveOnline (www.craveonline.com), one of the fastest growing next-generation male lifestyle sites, announced today a partnership with NOS® Energy Drink and the launch of the CraveOnline Non-Stop NOS Gaming Lounge outside of the Los Angeles Convention Center June 7-9, 2011 and online hub (www.icraveNOS.com).

The CraveOnline Non-Stop NOS Gaming Lounge is located across the street from the Los Angeles Convention Center at Figueroa and 12th street. CraveOnline’s Non-Stop NOS Gaming Lounge is the ultimate destination for E3 goers where they can watch CraveOnline team members play the latest version of Mortal Kombat on PS3 for 31 hours straight in order to break a world record for ‘longest video games marathon playing a fighting game’. Once in the lounge, visitors can play alongside the CraveOnline gaming team on two other screens/consoles in the lounge. The Non-Stop DJ is there spinning tunes throughout the competition while NOS Models fuel the gamers and visitors with NOS samples. There are also lap tops within the lounge for visitors to experience the Non-Stop NOS hub on CraveOnline to enter the sweepstakes to win a PS3 at www.icraveNOS.com. The Gaming Lounge will be going 24/7 from June 7-9 to provide an afterhours place for gaming enthusiasts to continue the party after E3.

“We are excited to team up with NOS to produce the Non-Stop Gaming Lounge and Hub that provides hard core gamers with a unique online and offline experience,” says John Keefer, Vice President of CraveOnline. “CraveOnline and NOS are hoping to make gaming history with the world record attempt for ‘longest video games marathon playing a fighting game’.”

The Non-Stop NOS hub is the ultimate online destination for users to check out all of the action from CraveOnline’s Non-Stop NOS Gaming Lounge. The hub houses information about the world record attempt, the latest videos and photos from the event, nonstop-gaming features and guides. Users are also able to interact with the Non-Stop Gaming Lounge attendees by Tweeting a NOS Shout or a NOS Boost. The NOS Shout enables users who are not lucky enough to be at the lounge feel like they are part of the experience by uploading their name or a message that a NOS host will respond to from the event in the video feed. In addition, users are able to tweet NOS Boosts, or words of encouragement, to the gamers that are attempting to break the world record!!

“NOS has fueled drivers into victory lane and gamers into the winner’s circle, but this is a first,” said Tutul Rahman, NOS brand manager.  “We can’t wait to try and fuel some of the guys from CraveOnline into the record books. We look forward to providing them, and everyone that stops by the lounge, with the high performance energy that NOS is known for.”

To experience all the action of the Non-Stop NOS Gaming Lounge visit www.icraveNOS.com.

About CraveOnline Media, LLC
CraveOnline (www.craveonline.com) is one of the premiere lifestyle destinations for young men ages 18-34 featuring video, movies, TV, music, sports, games, cars, humor and more. As one of the fastest growing destinations on the web, CraveOnline attracts over 35 million unique visitors per month. CraveOnline strives to get users the most up-to-date and coolest content on the web. For advertisers, CraveOnline produces custom, integrated media programs that leverage rich media, video, mobile and social in ways that allow the marketing message to be an uninterrupted part of the user experience. Recent brand advertisers include Hanes, Wrigley, Burger King, Axe, 20th Century Fox and Rockstar Videogames. The company is based in Los Angeles with sales offices in New York, Chicago, San Francisco, and Toronto CraveOnline is part of AtomicOnline (www.atomiconline.com), the publishing division of Evolve Media Corp.

About NOS Energy Drink
Launched in 2005, NOS Energy Drink fuels victory by providing the energy and enhanced mental focus you need to stay ahead of the pack behind the wheel, behind the controller and everywhere in between.  NOS is part of the glacéau unit of Coca Cola North America.  glacéau consists of brands that offer great-tasting hydration for every occasion, including vitaminwater®, smartwater®, POWERADE®, FUZE®, NOS® and Full Throttle®.  The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands.  For more information about NOS, visit www.drinknos.com or facebook.com/NOSEnergyDrink.

CraveOnline’s Non-Stop NOS Gaming Lounge and Online Portal Launches at E3

Four CraveOnline Team Members Attempt to Break the Guinness World Record for ‘Longest Video Games Marathon Playing a Fighting Game’ at the Non-Stop NOS Gaming Lounge June 7-9

WHO:    
CraveOnline (www.craveonline.com), one of the fastest growing next-generation male lifestyle sites, announced today a partnership with NOS® Energy Drink and the launch of the CraveOnline Non-Stop NOS Gaming Lounge outside of the Los Angeles Convention Center June 7-9, 2011 and online hub (www.icraveNOS.com).

WHAT:    
CraveOnline’s Non-Stop NOS Gaming Lounge is the ultimate destination for E3 goers where they can watch CraveOnline team members play the latest version of Mortal Kombat on PS3 for 31 hours straight in order to break a world record for ‘longest video games marathon playing a fighting game’.
The highlight of the Non-Stop NOS Gaming Lounge will be the ‘Final Power Hour’ from 5pm- 6pm Wednesday June 8th when the CraveOnline team members play for the 31st hour therefore launching them into history for the ‘longest video games marathon playing a fighting game’.
Once in the lounge, visitors can play alongside the CraveOnline gaming team on two other screens/consoles in the lounge. The Non-Stop DJ is there spinning tunes throughout the competition while NOS Models fuel the gamers and visitors with NOS samples. There are also lap tops within the lounge for visitors to experience the Non-Stop NOS hub on CraveOnline to enter the sweepstakes to win a PS3 at www.icraveNOS.com. The Gaming Lounge will be going 24/7 from June 7-9 to provide an afterhours place for gaming enthusiasts to continue the party after E3.

WHEN:
Tuesday, June 7th, 10 a.m- Thursday, June 9th, 6p.m

‘Final Power Hour’ (Record Breaking Hour)- Wednesday, June 8th 5 pm- 6pm

WHERE:
The CraveOnline Non-Stop NOS Gaming Lounge is located across the street from the Los Angeles Convention Center at Figueroa and 12th street.