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The OS Daily Ten - Are the NBA's 'Nickname' Jerseys Cool, Tacky, or a Money-Grab? Stuck
Posted on December 19, 2013 at 01:07 PM.

The first glimpse at one of the NBA's so-called "nickname" jerseys was unveiled by Spike Lee on his Instagram account yesterday. The image shows the jersey that Ray Allen will wear when the Celtics and Heat match up on January 21st. Allen will don "J. Shuttlesworth" across the back of his uni, a reference to Jesus Shuttlesworth -- Allen's character from Lee's 1998 movie "He Got Game."

The NBA plans additional games in March and April with the nickname jerseys and fans can nab one of their favorite player starting Jan. 14. The price tag: $109.95.

Do you like the idea of 'nickname' jerseys, or does it come across as tacky or a money-grab by the NBA?


Sports Headlines for December 19, 2013
Comments
# 1 ponderguy @ Dec 19
i thinks its cool as a once in a while thing
 
# 2 asu666 @ Dec 19
Tacky and a money grab. It's a business, but I'm hoping they retain some dignity, because it's a great game. Thank you "He Hate Me."
 
# 3 jcmreds @ Dec 19
Is this And 1 or the NBA? I thought jerseys with sleeves were bad now this.
 
# 4 tical2399 @ Dec 19
Cool...and a money grab. Too bad Paul Pierce went to the Nets, I would have loved a "The Truth" Celtics jersey.
 
# 5 Jimbo614 @ Dec 19
Well, my eyes aren't good enough to read the names anyway.
But this is about generating more revenue for the NBA.
Someone noticed that when the NBA was at it's height in popularity back in the eighties, players had nicknames.
So, in the hopes of bringing those days back, someone in a cubicle thinks they can recreate that era.
I think theyre putting the wagon in front of the horse.
Its a gimmick, that's all.
And the reason they chose the Heat and Nets is because that's the two most popular jerseys now.
 
# 6 beast780 @ Dec 20
Not a fan.
 
# 7 DIRK41NOWITZKI @ Dec 21
Its actually against the NBA's jersey rules.
 
# 8 BiggD @ Dec 22
Not a fan of these or the stupid short sleeve jerseys.. money grab in my eyes
 
# 9 tril @ Dec 23
Capitalizing on the AND 1 popularity. Like others have said, a once in a while thing is not an issue. Its a great revenue stream and could eventually have some value in the sports memorabilia/auction circles.
 
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