I really don't think it's inevitable because NFTs themselves aren't really inevitable. You still can't explain them to people, and until you can, it's hard to find the right avenue to bang it home. Like, at least with crypto -- and this point I'm making purely because it ties back to the game component not to go into non-game stuff -- is you can maybe just sum it up as "I want to make my own casino currency so the govt can't track me." Or just say "crypto = digital money" or whatever. You can't really do that with NFTs.
Ubisoft ran into issues because no one wanted to buy them or cared about getting them after the initial "grind" of snagging the ones through playtime vanished. So through these secondary markets they were using to snag the transaction fees (with random crypto no one cares about) no one was selling them, and thus they don't matter. Plus, the negative
PR was IMMENSE and has led to many games simply tapping out and not doing it.
Also NFTs are not some thing that just are without cost. NFTs have a utility cost, hence why so many are just ugly anyway. You need people to make them still, it's not some zero-sum thing like crypto where you can just make a bunch of it through buying graphics cards.
Regardless, happy to see a KG article with some comments on it. (Ohhhhh, burnnnn)