http://news.yahoo.com/s/ap/20070711/...toilet_paper_3
Quote:
The company believes most people will be satisfied with five sheets — and use 20 percent less toilet paper.
"Most people will take the amount given," says Thorne. Waxing philosophical, he adds, "People generally in life will take what you give them."
Kimberly-Clark turned to focus groups and years of internal research to determine just how much is right.
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"Do you guys play fast tempos with odd time signatures?"
"Yeah"
"Cool!!"
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